Set the following quotes on an 11x8.5 inch landscape paper. One quote per page. Justified left, 1 inch from the top, 1 inch from the left. Use the font and size as listed. Adjust the leading, the line-length, kerning/tracking/letterspacing, and word-spacing accordingly to make the text as readable as possible.
Try at least 10 versions for each paragraph/type combination. Remember to write on the back what the settings are.
For the crit on Tuesday, you should have at least 40 sheets printed. Identify the best of each set, 4 total.
Good letterforms are designed to give a lively, even texture, but careless spacing of letters, lines and words can tear this fabric apart.
-- Robert Bringhurst
The density of texture in a written or typeset page is called its color. This has nothing to do with red or green ink; it refers only to the darkness or blackness of the letterforms in mass. Once the demands of legibility and logical order are satisfied, evenness of color is the typographer’s normal aim. And color depends on four things: the design of the type, the spacing between the letters, the spacing between the words, and the spacing between lines. None is independent of the others.
-- Robert Bringhurst
Just as overlong lines tire, so do overshort ones. The eye finds the long line strenuous to read because too much energy must be spent keeping the horizontal line in sight over a long distance. In the case of the too short line, the eye is compelled to change lines too often and this again wastes energy.
-- Josef Müller-Brockmann
Just as overlong lines tire, so do overshort ones. The eye finds the long line strenuous to read because too much energy must be spent keeping the horizontal line in sight over a long distance. In the case of the too short line, the eye is compelled to change lines too often and this again wastes energy.
-- Josef Müller-Brockmann